US investigates Twitter for its use of personal data to personalize ads

Technology News

The Federal Trade Commission (FTC) of the United States is investigating Twitter for the use of personal data by the platform to personalize advertising, something that the company estimates can lead to fines of between 150 and 250 million dollars (127 and 211 million euros).

In a complaint letter sent on July 28, the FTC denounces that the email and phone number , provided for security reasons by Twitter users, were used to carry out targeted advertisements between 2013 and 2019 .

This advertising use, which is a violation of the FTC act, could lead to losses to the company of between 150 and 250 million dollars , according to estimates by Twitter itself collected by the FTC.

Although this matter “remains unresolved” and it is not known when this complaint will be resolved or the final result, Twitter has reserved an accrual of 150 million dollars to face possible sanctions.

Twitter is in a difficult time after being massively hacked and it was discovered that an employee had helped hackers to access the accounts of key personalities of the world economy, from Elon Musk to Bill Gates, as well as political figures such as Joe Biden, candidate to the presidency of the USA.

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