The Ministry of Health has launched an official account on the social network TikTok to bring public service content to the younger population, especially those related to COVID-19, such as prevention measures, public health actions or recommendations.
TikTok is one of the most popular platforms in Spain and worldwide among young people between 16 and 25 years old
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The social network TikTok is one of the most popular platforms in Spain and worldwide among young people between 16 and 25 years old . Through digital formats, mainly video, the department headed by Salvador Illa will reinforce health messages.
The opening of the official account on TikTok coincides with the launch of the Public Health campaign #EstoNoEsUnJuego, aimed at strengthening compliance with protection measures against COVID-19. Since the beginning of the pandemic, the Ministry of Health has made an important effort in the creation and dissemination of digital content, betting on new formats and trends, as well as collaborating with influencers . Currently, the Ministry is present on Facebook , Twitter , Instagram , Telegram and Youtube .