Sherpa hires the former head of Samsung Spain to expand its AI business

Technology News

The Spanish artificial intelligence company Sherpa has added Celestino García to its ranks , until last year responsible for the Korean form Samsung in Spain and Portugal. Celestino is Sherpa’s vice president of business development this week and will direct, among others, the focus and execution of the company’s next launches.

Sherpa, based in Bilbao and founded by entrepreneur Xabi Uribe-Etxebarria , rose to prominence in 2013 with the development of a virtual assistant that was dubbed by the media and bloggers as the “Spanish Siri.” This Android application became a key piece of software for Galaxy phones before Samsung developed its current assistant, Bixby.

Since then, the company has focused on developing artificial intelligence products for various scenarios, including a deal with the legendary car brand Porsche to bring its predictive recommendation algorithms to the brand’s luxury vehicles. It has also launched a news application, Sherpa News App, which selects relevant information according to the preferences of each user.

The company has recently hired several high-profile international executives, including Tom Gruber, Apple’s chief Siri officer; Joanna Hoffman, Marketing Executive at Apple and NeXT and a well-known figure in Silicon Valley, Alex Cruz, President of British Airways or Doug Solomon, former Chief Strategic Officer of Apple.

The company had planned to launch a big launch this past April but the COVID-19 epidemic has delayed plans. In the coming months, Sherpa plans to show the products and services with which the new stage will focus, focused on artificial intelligence infrastructure for third companies

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