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Russian McDonald’s has no plans to run promotions for Pokemon Go players or create special modules that attract Pokemon, the company’s press service said.
MOSCOW, July 18 – RIA Novosti. Russian McDonald’s has no plans to run promotions for Pokemon Go players or create special modules that attract Pokemon, the company’s press service told RIA Novosti.
Pokemon Go game on a mobile phone screen. Archive photo
18 July 2016, 17:26
Russian banks have launched promotions for Pokemon Go players
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Russian banks decided to be among the first in the Russian Federation to ride the wave of popularity of the Pokemon Go game. Credit organizations offer their clients all kinds of bonuses, cash-back, even free insurance against possible accidents when catching Pokemon.
“McDonald’s is not planning to build the infrastructure for the game or any promotions,” McDonald’s said.
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Pokemon Go is a free application based on “augmented reality” technology: digital and real worlds are connected, as the picture displayed on the smartphone screen is projected onto the location of the real world. One of the main goals of the game – to catch a Pokemon (Pocket Monster – “pocket monster”) – made many people take to the streets, parks, beaches, completely absorbed in this process.
The game has already been published in the USA, Canada, Australia, New Zealand, most of Europe. The press service of the Russian representative office of the Nintendo application developer told RIA Novosti that the launch of Pokemon Go in Russia will take place in the near future. The company does not name the exact timing of the release of the application.