Influencers without privileges

Technology News

The technology involved in most experience , in a direct way or simply because thanks to their devices people record and share what happens. And since most use the same devices and applications, and also give it similar uses, these sensations and impressions are global and quite homogeneous, according to Professor Inge Røpke , from the University of Aalborg (Denmark).

Culture, politics and the economy were already perceived through machines when nobody expected the coronavirus pandemic to arrive, adds Gregory Tassey , a researcher at the University of Washington, in Seattle (United States). However, the confinement implemented to reduce the effects of COVID-19, in the midst of the fourth industrial revolution, exacerbated the trend of the digital experience to extremes unimaginable a short time ago.

Before the crisis that spread worldwide from the winter of 2020, it was already said that the construction of the individual was an economic question , remembers Tassey. The laws of supply and demand determine whether someone is a follower or an influencer, and, as pointed out by Mani R. Subramani and Balaji Rajagopalan , teachers at the universities of Minnesota and Oakland (United States), respectively, the key is in the commercialization of experiences : can you put a price on them and expect people to pay?

In theory, all votes are worth the same. Those who have a different and variable value are the voters. They are not capable of transmitting the same credibility – either in finance and investments or in reggaeton and trap – nor can they generate the same emotion through the media, both traditional and 2.0, point out the University professors from Oxford (Great Britain) Samantha Bradshaw and Philip N. Howard (pdf).

The opinion leaders have been forced to practice telework and carry out other daily errands from their homes during the forced isolation. They have had to maintain their privileged position without having the option of using many of the resources that made them special: shows, trips, and so on. For some it has been difficult because they were the result of the context, and if the environment changed, their status could also change, explain Yelena Mejova and Kyriaki Kalimeri , from the ISI Foundation (Italy).

The business immediately forgot about the less established ones , while it realized that certain actions in the physical world could be dispensed with, for example, face-to-face meetings with attendees from various places who could talk from their respective cities without nothing essential was lost. But there is a fear that the conversion will be short-lived , because technology and the experience market need their nourishment.

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